Designing a Logo for College Exhibition.
ABOUT
I started this project a few months back while I was still figuring out how a design college works. Back then I started off with limited exposure, but it resulted in this outcome. If I were at college it would have been a totally different experience amongst my peers and professors. Yet, I am not disappointed with the work that is on the table.
IDEATION
I like exploring fonts in my visual designs. Fonts are the primary tools in my projects and are my main strength too. One day, a friend of mine introduced me to the font ‘FUTURA’. Although it didn’t amaze me at first, as I learnt and explored the font, it felt like nothing could suit better for my project. A lot of ideas in and out of my creative space, a bit of trial and error, some fun in the process — all of these helped me gravitate towards a finer concept.
CONCEPT
After tonnes of explorations, iterations and feedbacks, I arrived at the following conclusion. The typography is the highlight again. The letter ‘X’ is made in such a way that it forms a home and a rewind button from its negative spaces with the adjoining letters. The home icon represents the constraint of being limited at home yet creating wonders. The rewind button was a happy accident. As a designer, it is important to reflect and learn form your experiences. This is a symbolic representation to stop and look at the learnings of the past year in college. The exhibition provides a platform for aspiring designers to not only rewind their process of learning, but also to present it to a bigger crowd.
LOGO&ICON
The colour scheme stands out and is easily recognizable as a product for and of UID. It aptly embodies the brand appearance of the college. The decent and sharp edges fulfil the purpose successfully. This logo as a whole looks elegant and readable. This icon is one of my best designs yet and through this I present to you my skills and learnings in the field of design.
FINAL
It was an honour to design a logo for the college exhibition. I would like to express gratitude towards my professors who guided and appreciated my logo design. As this was my first year in college, it was a thrilling experience. The overwhelming response from my friends and faculty was like a cherry on the cake.
I am glad to have reached here and take immense pleasure in presenting my work. I will keep working with the same enthusiasm and update you with more projects. I wish to thank my tutors and guides without whom this outcome wouldn’t have been the same.
Check out the link below for the virtual exhibition and keep supporting!
WEBSITE LINK
https://sites.google.com/karnavatiuniversity.edu.in/foundation-2020-21-exhibition/hom
